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PRINCIPAL PRIME EIP · LONDON

Carpentry & joinery.Details that make a room work.

Well-considered joinery gives a room both purpose and character. From doors and fitted storage to timber details and finishing work, we approach each element with attention to proportion, practicality and the surrounding interior.

See our existing installation footage →
Fitted oak cupboard beside a kitchen window
Fitted oak cupboard beside a kitchen windowProject photograph · 2016
Bespoke cupboard with internal shelving
Bespoke cupboard with internal shelvingProject photograph · 2019
Traditional panelled timber doors
Traditional panelled timber doorsProject photograph
Bespoke shelves and fitted joinery during preparation
Bespoke shelves and fitted joinery during preparationInstallation stage · 2017
Staircase with glazed balustrade and metal handrail
Staircase with glazed balustrade and metal handrailProject photograph · 2018
Finished stair balustrade and interior lighting
Finished stair balustrade and interior lightingProject photograph · 2018

THE WORK

What we can help with.

Agree what is included, what needs investigating and where specialist input is required.

Doors & interior trim

Discuss door fitting, adjustments, frames, skirting and architraves with the existing room in mind.

Fitted storage

Plan cupboards, shelving and storage around the space available and what you need to keep there.

Kitchen & room fitting

Coordinate the fit of units, panels and surrounding joinery with other work in the room.

Repairs & finishing

Review existing timber details and agree repairs, preparation and the final finish rather than leaving them assumed.

Before a price is agreed.

Measurements, the existing condition, materials, hardware and finish affect the quote. Any specialist or structural joinery requirements are reviewed separately.

FROM FIRST CONTACT TO AN AGREED PLAN

Clear steps. No assumptions.

  1. Show us the starting point

    Your postcode, clear photographs, approximate dimensions and a description or reference for the finish you would like.

  2. Review the practical details

    Discuss condition, access, materials and the intended result. A site visit or specialist review is arranged where the scope needs it.

  3. Agree the work

    Review the written scope, exclusions, quotation and availability before booking. Any proposed extra work is discussed rather than assumed.

Existing customer profiles and plumbing work remain available: read customer review profiles · view installation footage.

TELL US ABOUT YOUR PROJECT

A clear starting point.

Your postcode, clear photographs, approximate dimensions and a description or reference for the finish you would like.

Discuss the scope first. A quotation, availability and the next steps are agreed before any work is booked.

info@principalprime.co.uk

This prepares a draft only. Nothing is sent until you open WhatsApp and choose to send it. Do not include passwords, alarm codes or payment details.

USEFUL QUESTIONS

Before you get in touch.

Can you work around an awkward alcove or existing room?

That is a useful starting point for a fitted-storage enquiry. Send photographs and approximate dimensions; final measurements and the proposed construction need to be agreed before making or fitting.

Can I send photographs before arranging a visit?

Yes. Photographs and a short description help with the first conversation. They do not replace a site inspection where condition, measurements or concealed work need to be established.

Which areas do you cover?

Our core areas are Knightsbridge, Fulham, Chelsea, Mayfair, Belgravia and Kensington, with wider central and west London coverage. Send the project postcode so availability can be checked.